Genre: This is an ad to show how important mental health is in anyone’s life. In this fast world, people are moving so fast that we are forgetting that there is something called mental health.  Something that they should care about. Someone that is as important as physical health. 

Purpose: The purpose of this AD is to spread awareness about mental health. Mental health is not something that we shouldn’t care about. It is something serious and we should take it seriously. It can lead some people to depression. it includes our emotional, psychological, and social well-being. It affects how we think, feel, and act. It also helps determine how we handle stress, relate to others, and make choices. Mental health is important at every stage of life, from childhood and adolescence through adulthood.

Audience: The audience is students that you want to educate about mental health and wellbeing, or university staff who can improve things for students suffering from mental health difficulties. It can be someone who is working for a company. There is no specific audience for this because mental health is important for all ages people. 

Exigence: The exigence is the pandemic we went through. So many people lost their jobs. So many people lost their loved ones. Which left people in shock mentally. It caused people to be depressed. Some people don’t want to ask for help because they think they don’t need it. Some people just fear that they might get judged by their therapist or anyone else. And some people might not be aware of the treatment that’s available for mental health.